Brand Guidelines

branding cover image

The MerusCase logo represents our company at the highest level and is a true identifier of our company as a brand. In order to maintain consistency and brand integrity, we ask that you follow these simple guidelines.

Download the original logo files directly from this page (as opposed to right-clicking and saving the images) to ensure that the most current and high quality graphics are being used. The logo should never be altered or typeset.

Horizontal Lockup

Horizontal Lockup

Whenever possible, the MerusCase logo should be featured on top of a white or Merus Blue background. If necessary, a Merus Orange background may be used as well.

A black background should be avoided at all costs when placing the Merus logo.

Logomark

Logomark

Merus Logo 1 Merus Logo 1 Merus Logo 1 Merus Logo 1 Merus Logo 1 Merus Logo 1 Merus Logo 1 Merus Logo 1

 

The MerusCase Name

In first references, please refer to MerusCase by it’s full name: “MerusCase” or “MerusCase Legal Practice Management System.” In subsequent references, the use of “Merus” is acceptable.

Please note that MerusCase is one word and that there is no space between “Merus” and “Case”. Proper capitalization is a must.

Merus Name Merus Name Merus Name Merus Name

 

Pronunciation

Merus: Adjective. Latin \MAIR-əs: Pure. Unadulterated. Having exceptional clarity.

 

Brand Colors

Our colors are what give us our personality! As a company, we pride ourselves in being forward-thinking, efficient, trustworthy, energetic, and bold, and we like to think our brand colors reflect just that.

On the web (RGB)

Merus Orange

#f37f26

rgb(243,127,38)

70% Opacity

#f7a668

rgb(247,166,104)

50% Opacity

#f9bf92

rgb(249,191,146)

Merus Blue

#586f8b

rgb(88,111,139)

70% Opacity

#8a9aae

rgb(138,154,174)

50% Opacity

#abb7c5

rgb(171,183,197)

Merus Grey

#52504f

rgb(82,80,79)

70% Opacity

#868584

rgb(134,133,132)

50% Opacity

#a8a7a7

rgb(168,167,167)

In Print (Pantone)

Our brand colors are intended to be printed on Coated Paper. Coated papers have a smooth finish, where the paper is pressed and polished while hot or steamed during the manufacturing process. This coating makes the paper less absorbent and takes ink better.

We have provided the approximations for use on Uncoated Paper, but please opt for the coated variant wherever possible.

You may notice that the print version of our brand colors are slightly different — the orange is bit more “burnt” in print form and the blue is a bit “brigher”. This is intentional. The RGB versions must be displayed on older monitors (before in-plane switching technology was widely available and the concept of “retina display” had yet to be coined) in a reasonable, usable way. Older monitors tend to “wash out” colors a bit, so the RGB versions are an adjustment of the Pantone colors to reflect our brand colors across the widest spectrum of display devices.

Pantone Coated 1575 C

CMYK (0, 51, 77, 0)

Pantone Uncoated 1505 U

CMYK (0, 43, 82, 0)

Pantone Coated 2139 C

CMYK (79, 49, 17, 15)

Pantone Uncoated 7686 U

CMYK (95, 64, 0, 1)

Pantone Coated 7540 C

CMYK (41, 28, 22, 70)

Pantone Uncoated 7540 U

CMYK (57, 46, 38, 11)

 

Typography

The MerusCase typography was carefully selected in order to convey our desired brand message. The following typography guidelines should be followed if you are creating a webpage or printed publication about MerusCase. To view the typography in action, refer to our website or blog.

On The Web

Open Sans is used for both Headers and Body text. This site uses Open Sans. The headers all have font-weight: bold applied; body text picks up the default (normal);

Open Sans may be freely used by including the following in your html header:

<script
 type="text/javascript"
 src="//merus-assets.s3.amazonaws.com/js/web-fonts.js">
</script>

Open Sans is an open source font provided by Google.

In Print

Headline 1 is is Myriad Pro Bold at 15px.

Headline 2 is Baskerville Italic at 16px.

Headline 3 is Myriad Pro Bold at 13px.

Body text is Baskerville Regular at 13px.

Logo Fonts

As noted herein, please do not typeset the MerusCase font. Use the provided centralized assets for this purpose.

As a point of reference, however, the Merus Brand font is Gibson Std. The Semibold and Light variants are used for “merus” and “case”, respectively.

Gibson Font Preview
 

Brand Messaging

It’s important to note that, when marketing MerusCase, you should refer to the product as a “legal practice management system”, not a “case management system.” MerusCase is a complete and all inclusive suite of products for total practice management, not just case management (though we do that too!).

The Pint-Sized Description

MerusCase is the only comprehensive, intuitive, and cloud-based legal practice management system trusted by thousands of lawyers to manage cases, documents, billing, and beyond.

Long Description

MerusCase is the only cloud-based practice management system that brings you a completely integrated case management platform in an all in one, HIPAA-compliant, and easy-to-use system that will work for your firm, regardless of size or law type. You can access Merus from any computer or mobile device worldwide, enjoy unparalleled speed, and experience de facto perfection with 99.9% uptime.

 

Centralized Assets

It is recommended that the assets listed here be used as the canonical source on all web properties, including production-ready web applications. This allows us to automatically update these resources automatically in the event that something changes in the future.

In other words, let us host these logos for you! There is no reason to make a copy of them and host these assets on your own.

Logos for use on a Dark Background

meruscase white ball only

//merus-assets.s3.amazonaws.com/merus-ball-white.svg

Ball only. White with full transparency, including the stylized “M”.

meruscase white text only

//merus-assets.s3.amazonaws.com/meruscase-text-white.svg

Text only. White with transparency.

Logos for use on a Light Background

Merus ball orange-on-white

//merus-assets.s3.amazonaws.com/merus-ball-orange-on-white.svg

Ball only. Orange with white “M”. Transparent background.

Merus ball fully transparent

//merus-assets.s3.amazonaws.com/merus-logo-flat-ball.svg

Ball only. Orange with full transparency, including the stylized “M”.

MerusCase Text Only, Grey

//merus-assets.s3.amazonaws.com/meruscase-text-grey.svg

Text only. Grey with full transparency.

 

Centralized PNG Assets

Since modern browsers readily support the SVG format, it is highly recommended that our vector-based SVG Assets (vector images are scalable to any size without any reduction in image quality) be used in lieu of the (raster-based) PNG versions below. We do recognize that there are occasions when PNGs are preferable or otherwise required; they are provided here in a multitude of sizes for this reason.

As noted above, it is recommended that the assets listed here be used as the canonical source on all web properties, including production-ready web applications. This allows us to automatically update these resources automatically in the event that something changes in the future.

In other words, let us host these logos for you! There is no reason to make a copy of them and host these assets on your own.

Logomark (the Merus Ball) Only

These images all include a 4px transparent gutter and a white stylized “M”.

The MerusCase application itself references each of these for various purposes. The 36, 48, 72, 96, 144, and 192px variants are used for Android devices. The 57, 60, 72, 76, 114, 120, 144, 152, 180, and 192px variants are used for Apple iOS devices. The 70, 144, 150, and 310px variants are used for Microsoft Windows 10+. Finally, the 32, 64, and 96px variants are used for the Office and Outlook add-ins publisehd in the Microsoft App Store.

meruscase ball only 32x32

//merus-assets.s3.amazonaws.com/png/ball-only-32x32.png

meruscase ball only 36x36

//merus-assets.s3.amazonaws.com/png/ball-only-36x36.png

meruscase ball only 48x48

//merus-assets.s3.amazonaws.com/png/ball-only-48x48.png

meruscase ball only 57x57

//merus-assets.s3.amazonaws.com/png/ball-only-57x57.png

meruscase ball only 60x60

//merus-assets.s3.amazonaws.com/png/ball-only-60x60.png

meruscase ball only 64x64

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meruscase ball only 70x70

//merus-assets.s3.amazonaws.com/png/ball-only-70x70.png

meruscase ball only 72x72

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meruscase ball only 76x76

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meruscase ball only 96x96

//merus-assets.s3.amazonaws.com/png/ball-only-96x96.png

meruscase ball only 114x114

//merus-assets.s3.amazonaws.com/png/ball-only-114x114.png

meruscase ball only 120x120

//merus-assets.s3.amazonaws.com/png/ball-only-120x120.png

meruscase ball only 128x128

//merus-assets.s3.amazonaws.com/png/ball-only-128x128.png

meruscase ball only 144x144

//merus-assets.s3.amazonaws.com/png/ball-only-144x144.png

meruscase ball only 150x150

//merus-assets.s3.amazonaws.com/png/ball-only-150x150.png

meruscase ball only 152x152

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meruscase ball only 180x180

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meruscase ball only 192x192

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meruscase ball only 310x310

//merus-assets.s3.amazonaws.com/png/ball-only-310x310.png

These images contain no gutter. As implied by the naming convention, they are intended for use as favicons.

meruscase ball only favicon.ico

//merus-assets.s3.amazonaws.com/png/favicon.ico

meruscase ball only favicon-16x16.png

//merus-assets.s3.amazonaws.com/png/favicon-16x16.png

meruscase ball only favicon-32x32.png

//merus-assets.s3.amazonaws.com/png/favicon-32x32.png

meruscase ball only favicon-96x96.png

//merus-assets.s3.amazonaws.com/png/favicon-96x96.png

 

Horizontal 2.34 inches x 7.5 inches

2.3 x 7.5 New Heights Ad
2.3 x 7.5 Don't Settle Ad